OwlTing’s Traceability Platform — The Gateway To Blockchain.

In the future, blockchain is posed to remove the need for trusted middlemen to monitor and conduct business transactions; greatly increasing the speed, growth, and efficiency of the global economy. Blockchain will serve as the foundation for a truly decentralized economy where trust is inherent, unlocking untold amounts of value.

To realize this vision companies must first embrace blockchain and integrate it into their everyday processes. At OwlTing, we see our purpose as acting as a guide to this future. We are building smart business solutions that add value today, while allowing companies to embrace the shift towards blockchain networks.

So what is Blockchain?

Blockchain is a new technology that enables data to be secured and shared across a business network. Essentially it is a smarter and more powerful database. The data entered into blockchain can be accessed and updated by all stakeholders in a network, simultaneously.

Traditionally, all network partners in a supply chain keep their own records on individual databases, which are sometimes audited by third parties to certify them as authentic and trustworthy. With blockchain there is no need for these centralized databases. This eliminates the need for systems to “talk” to one another — a costly and time intensive process in many cases.

Imagine blockchain as a constantly updated peer-to-peer spreadsheet, full of transactional data, hosted on all stakeholders devices. Everyone has the same data available at the same time. New entries are validated by network governance rules, which are pre-determined to allow certain actors to enter/view specific parts of a process. This improves efficiency and removes the need for expensive intermediaries to verify the data is authentic and accurate.

In addition to being efficient, data stored in blockchain is inherently more secure against data fraud and hacking. Essentially, it is the digital version of a stone tablet; once data is stored in blockchain there is a record of that entry and who entered it forever — enhancing its trustworthiness.

OwlTing Traceability Dashboard — The Gateway To Blockchain

How do companies start to use blockchain?

Blockchain is a new technology that enables data to be secured and shared across a business network. Essentially it is a smarter and more powerful database. The data entered into blockchain can be accessed and updated by all stakeholders in a network, simultaneously.

Traditionally, all network partners in a supply chain keep their own records on individual databases, which are sometimes audited by third parties to certify them as authentic and trustworthy. With blockchain there is no need for these centralized databases. This eliminates the need for systems to “talk” to one another — a costly and time intensive process in many cases.

Imagine blockchain as a constantly updated peer-to-peer spreadsheet, full of transactional data, hosted on all stakeholders devices. Everyone has the same data available at the same time. New entries are validated by network governance rules, which are pre-determined to allow certain actors to enter/view specific parts of a process. This improves efficiency and removes the need for expensive intermediaries to verify the data is authentic and accurate.

So, how do I get value from blockchain today?

Consumers are demanding a more effective way authenticate brand claims. Especially in the food industry, consumers want to know where ingredients are sourced from, how a product was made, and the potential health impacts. Many brands rely on third party certifications such as Non-GMO, Organic, and Fair Trade to woo their customers with openness and transparency. Our platform goes a step further, by providing integrated marketing tools on top of our traceability platform. These tools allow you to enhance your brand among transparency minded consumers offering a window into your process.

By reading a QR code placed on your packaging with a smartphone camera, a customer can be taken to a mobile landing page with retrieved information from the blockchain network, displayed in an easy-to-understand timeline. In this way, the consumer can truly understand that the claims are true, and see the journey and story of the product itself.

OwlTing Traceability Platform Provides Transparency-Focused Marketing Tools

Ready to use your business processes to engage customers and gain loyalty?


With blockchain, OwlTing can make that a reality